American vs. Japanese Culture Essay - 1051 Words

Psychological anthropology is the study of individuals and their personalities and identities, within particular cultural contexts. In this paper I will identify two different cultures in the world which are the American and Japanese. Then, I will examine their traditions through various life cycles. Based on the behaviors, customs, and beliefs of each of the two cultures, I will discuss how personalities and identities are formed and shaped within the two different cultures. Finally, I will be giving two specific examples for each of the selected cultures. In Japan New Year is considered a family celebration. Most people go return to their home towns or parents homes. The majority of shops and restaurants close for 3 days, people start†¦show more content†¦White Day is the day when men have to give back the women what they have received from them in Valentine’s Day and of course the gift is doubled. The Japanese call it Knickers Giving Day and it is on March 14. The Japanese also hold memorial services for their dead at temples on the 7 days before the spring and autumn equinox and people visit their family graves. According to the Japanese Golden week is one of the 3 major holiday period in addition to the New Year and Obon (a Buddhist festival celebrating All Souls from July 13 to 31). It is called the Golden Week because it includes 3 public holidays within one week. Kodomo no hi which is on May 5 is devoted to boys only. So all the families with male children, fly paper streamers of carps called koinobori. To the Japanese it represents healthy growth. The children write poems or wishes on pieces of colored paper and attach them on tanabata trees. In addition, Japanese youths celebrate Halloween too but it is limited to wearing costumes in nightclubs in areas such as Roppongi or Shibuya in Tokyo and the kids are not allowed to trick and treat. The Japanese also have what is called Shichigosan. It is the tradition of taking boys who are 3 and 5 and girls who are 3 and 7 to be blessed at the local Shinto shrine and to thank for their good health and pray for future blessings. The kids wear beautiful colorful kimonos. Furthermore, Christmas is celebrated by the Japanese. They knowShow MoreRelatedThe Second Hofstede Cultural Dimension Compared : Individualism Vs. Collectivism1643 Words   |  7 Pagesâ€Å"Individualism vs. Collectivism† whi ch indicates whether members within a society define themselves as individuals or associate themselves with a particular group. In Hofstede’s comparison of Japanese and American cultures, American culture scored relatively high (91) in the individualism dimension. On the contrary, the Japanese culture scored relatively low (46) which firmly categorizes the culture as Collectivist. To clarify, Americans places self over group (Individualist), whereas the Japanese valueRead MoreThe Impact Of Management On The Globalization Of Business849 Words   |  4 Pagesbusiness. The impact of management will be on the following management topics: the multinational corporation; culture shock experienced by managers who work abroad; fair trade issues; ethical issues faced by managers in dealing with international business; the difference managerial styles in selected countries (for example Japan vs. the U.S. or Saudi Arabia vs. the U.S.); and the managerial culture of a selected country. Before going into the impact’s details, management is the act of getting things doneRead MoreHow Does Culture Impact on the Planning and Carrying out of International Strategy and Negotiations1733 Words   |  7 PagesHow does culture impact on the planning and carrying out of international strategy and negotiations. The main motive of this essay is to see how culture impact on plan and implementation of international strategy and negotiations in business world. The essay consist of concept of culture in broad sense. Then the paper present a short overview of Hofstede’s culture framework. The type of culture is broadly classified and majorly distributed into two section namely corporate and national. InternationalRead MoreCultural Shocks And Cultural Alienation Essay1412 Words   |  6 PagesCULTURAL SHOCKS ALEINATION ABSTRACT The study aims at the cultural shocks and cultural alienation faced by the people who travel abroad due to some work. Also, studied the difference between the Japanese and American culture through the movie ‘LOST IN TRANSLATION’. This study helped to learn about the problems faced due to cultural differences. Also helped us to understand why is it when people travel abroad they unconsciously look for equals? Is it fear of the unknown? Or is it just ignoranceRead MoreGlobal Business Cultural Analysis Of Japan Essay1627 Words   |  7 Pagesalready established international businesses conglomerate with offices across the globe. Specifically, this work takes a glimpse into the culture of Japan as it relates to certain aspects that greatly effect international business. Secondly, there will be a discussion of how Japan is conducting its business internationally and how aspects of Japanese culture lead to either their success or failure on the international business stage. Thirdly, there will be a comparison as to how the cultural differencesRead MoreSeventeen Syllables by Hisaye Yamamoto1544 Words   |  7 Pagesstory is of Japanese origin, there is a very good chance of reading a great piece of work. â€Å"Seventeen Syllables† is really worth reading because of a few reasons. First of all, one can really get into the world of immigrants. Not only to get to know their way of living but one can also learn about other cultures (in this case Japanese), getting to know their habits, social structure and traditions. Conditions of living for the Japanese in the USA Since speaking about Japanese people inRead MoreCultural Differences Are Nuisance At Best And Often A Disaster1544 Words   |  7 Pages INTRODUCTION GLOBAL DIMENSIONS OF CULTURE Culture is more often a source of conflict than of synergy. Cultural differences are nuisance at best and often a disaster. - Dr. Geert Hofstede Dr. Hofstede performed a comprehensive study of how values in the workplace are influenced by culture. In the 1970’s, as a Dutch researcher Dr. Geert Hofstede, collected and analyzed data from 116,000 surveys taken from IBM employees in forty different countries around the world. From those results, HofstedeRead MoreA Cultural Case File On Japan Vs. U.s.1205 Words   |  5 Pagesbut the culture could differ significantly. This depends on the country in focus. A cultural case file emphasis is on Japan vs the U.S. These two countries has a unique way of managing organisations to achieve maximum result, but in very different style. Keep in mind that the culture of each country varies and it s a factor that drives how management style is applied, and understanding this cultures will help appreciate the diversity of it organization s activities. American and Japanese managementRead MoreMulticultural Team Creates Frustrating Management Situation821 Words   |  4 Pagesis caused by different culture in our workplace. For example: 1. An American manager was leading a project in Japan, when she pointed out the problem directly to her boss in an email without discussing them first with her Japanese colleagues, even though her boss was happy of the direct warnings, her Japanese colleagues was embarrassed by her direct style of communication. Subsequently, her Japanese colleague isolated her from overseeing project progress. 2. A Latin American member of multiculturalRead MoreTerrorist And Freedom Fighter By Steven Handel814 Words   |  4 Pagesaccording to Steven Handel believes that we implement â€Å"The Us vs. Them Mentality† by extension elaborates the mentality that individuals for instance, Americans, give people who are different than us through race, gender, age, nationality, culture, religion, or socioeconomic status. In his article, The Us vs. Them Mentality: How Group Thinking Can Irrationally Divide Us, Handel maintains that â€Å"We see it all the time in politics (Republicans vs. Democrats)† in other words these two groups act irrationally

OEDIPUS REX AN ENGLISH VERSION BY DUDLEY FITTS AND ROBERT FITZGERALD Free Essay Example, 1000 words

On meeting Teiresias, he learns more about what the future holds for him but he decides to rubbish him and even goes as far as calling him a fool. Oedipus’ cowardice and his ignorance are what caused his downfall. In this sense, he is responsible for what happens and guilt of the crimes that he committed. This is further strengthened by the fact that if he was not guilty, he was not supposed to have attempted to run away. This is further reflected by Tiresias’ phrase to Oedipus, â€Å"I say that you slew the man whose slayer you seek. † Oedipus is indeed guilty of killing his father. Determining the innocence or guilt of Oedipus, one must analyze the state or options he had while he chose to commit the crimes. The first point is that his conscience was very clear that he was taking away the life of a man. This action only is enough to indict him as being guilty of murder. Furthermore, his conscience haunts him, and he tries to place the blame off the murder on Creon and Tiresias. We will write a custom essay sample on OEDIPUS REX AN ENGLISH VERSION BY DUDLEY FITTS AND ROBERT FITZGERALD or any topic specifically for you Only $17.96 $11.86/pageorder now This haunting is evident when he says, â€Å"I think you both-you and the one who framed these things-will regret your urge to cleanse this land, but if you were not so old, you’d learn now what such words earn. † There is further a belief that Oedipus was capable of eliminating anyone who came in his way. It eventually turned out that the one who crossed his path was his father. However, on the issues of marrying his mother, it can be justifiable that it was not his fault for it is something that he lacked knowledge about. It was not wrong for him to claim his prize for correctly answering the sphinx’s query. This was the intervention of fate, and he cannot be blamed for committing incest. He did not act in a criminal manner hence he is free from the responsibility. Oedipus is completely innocent on marrying his adoptive mother. Jocasta got detached from Oedipus when he was at the tender age. The fact that Oedipus married her i s a mere coincidence and not Oedipuss making. Oedipus solved the riddle given by Sphinx and the Sphinx decided to kill herself by throwing herself on a rock: â€Å"She threw herself upon the rocks and perished†. After that, Oedipus was made the King by Thebans who also gave him Jocasta as a wife to be Queen. At this point, Oedipus never knew that Jocasta was his biological mother. This openly proves the innocence of Oedipus in marrying his mother. The queen herself has the belief that fate cannot be changed. This is exhibited when she says, "Why should anyone in this world be afraid because fate rules us anyway†¦" (Sophocles, 1951.

Olaudah Equiano s Narrative Of The Life Of Olaudah

The Interesting Narrative of the Life of Olaudah Equiano is a classical and well known slave Narrative. Olaudah Equiano who also goes by the name of Gustavus Vassa his given name was born in 1745 in a part of Africa that is now known as Nigeria. . Olaudah Equino’s narrative tells the story of his travels as a slave and then as a freeman through the Artic, North and Central America, the West Indies, Europe and Great Britain. This narrative was first published in 1789 and was written by him. When Equiano was eleven he was kidnapped along with his sister and sold to slave traders in the beautiful Island of Barbados. Equiano was of royal African blood and born to the chief Ibo of the Benin nation, but spent majority of his time with his mother. Equiano is the youngest son of seven children. Equiano uses his narrative to paint a descriptive eyewitness account of slavery in the American colonies and in the Caribbean during that time. Through his slave narrative he paints a clear descriptive picture of African culture, including customs of clothing, food and the respect paid to the dead as well as religious customs/ practices. He compares the inhabitants of Eboe or as we know it Nigeria to the early Jews. He also offers his theory that dark African skin is a result of exposure to the hot and tropical climates. In this his also hints that Africans may be the indirect relatives of Christian Europeans because of their Jewish ancestry and argues against slavery. He stands firmlyShow MoreRelatedEquiano s Narrative Of The Life Of Olaudah Equiano1367 Words   |  6 PagesOlaudah Equiano, the author of The Interesting Narrative of the Life of Olaudah Equiano was captured in Africa and sold into slavery. Later in life, he purchased his freedom and wrote his autobiography in 1789. Equiano experienced hardships beyond imaging in his years as a slave and oftentimes witnessed extensive cruelty by whites towards Africans. Eq uiano s experience of the Atlantic slave trade and middle passage as we understand it today was typical of a regular captive. The Atlantic slave tradeRead MoreOlaudah Equiano s Narrative Of The Life Of Olaudah Essay1458 Words   |  6 Pages Olaudah Equiano, also known as Gustavus Vassa, traveled much of the world encountering a variety of people from different cultures and backgrounds. In Equiano’s The Interesting Narrative of the Life of Olaudah Equiano, the author witnesses how slavery was imbedded in the economic and social values of his day and age, through the experiences of others as well as himself. Having numerous relationships with people of differing religions, socioeconomic statuses, and principles, he developed a uniqueRead MoreThe Narrative Of The Life Of Olaudah Equiano s `` Oroonoko, And The Royal Slave `` And Olaudah1781 Words   |  8 Pagesknown slave narratives that give the modern day reader just an idea of what slavery was like are, Aphra Behn’s â€Å"Oroonoko, or, The Royal Slave† and Olaudah Equiano’s â€Å"The Interesting Narrative of the Life of Olaudah Equiano†. The journey of these two young men, although in many ways are similar, from a larger perspective could not be more different. For Oroonoko a somewhat established young man who comes from royalty, optimizes what it means to be a noble savage. As for a young Equiano who seemsRead MoreEquiano s Narrative Of The Life Of Olaudah Equiano Essay1579 Words   |  7 PagesThroughout the book The Interesting Narrative of the Life of Olaudah Equiano, Equiano tries to say that he is just an ordinary person, but this cannot be the case. He survives several ship wrecks, learns to read and write, and is able to buy his freedom. This is far from ordinary and borderlines with extraordinary. As he describes his adventures he starts by telling you a depressing story of how his sister got separated from him. This sets up the reader to know that there is pl enty more tragedy toRead MoreOlaudah Equianos Influence1139 Words   |  5 PagesInfluence and Career of Olaudah Equiano There have been many authors throughout history who have impacted America, amongst them is Olaudah Equiano. Olaudah Equiano, a slave who wrote about his terrible experiences, not only changed America, but changed the world. Equiano s life and career were divided in two parts: his life as a slave and his life as a free man. He battled the slave ships and helped abolish the slave institutions with the power and depth of his writings. Equiano s most powerful pieceRead MoreThe Interesting Narrative Of The Life Of Olaudah Equiano, By James Sweet And Katrina Thompson901 Words   |  4 Pagesbook The Interesting Narrative of the Life of Olaudah Equiano by Olaudah Equiano, in which the author recounts his experience as a slave going through the Middle Passage. Other works such as Ring Shout, Wheel About The Racial Politics of Music and Dance in North American Slavery, by Katrina Thompson, and Domingos à lvares, African Healing, and the Intellectual History of the Atlantic World, by James Sweet, can help us garner a deeper insight as to the experiences of Olaudah Equiano by analyzing similarRead MoreThe Life Of Frederick Douglass And Olaudah Equiano1398 Words   |  6 Pagespeople a way to see life through their eyes. Frederick Douglass and Olaudah Equiano were two slaves during those times that were forced into the world of slavery. Frederick Douglass’s â€Å"Narrative of the Life of Frederick Douglass An American Slave† and Olaudah Equiano’s â€Å"The Interesting Narrative of the Life of Olaudah Equiano† are literary pieces that talk about their views, experiences, and ideas in relation to slavery. The narratives of Douglass and Equiano offer true records of life as a slave. InRead MoreA Narrative Of Captivity By Mary Rowlandson Essay962 Words   |  4 PagesA Narrative of Captivity by Mary Rowlandson and The Interesting Narrative of the Life of Olaudah Equiano by Olaudah Equiano are captivity narratives in which the two narrators share their individual stories of being abruptly kidnapped and enslaved. Equiano was an black 11 year old boy who was stolen from his home by African slave traders in 1756. Rowlandson, a 39 year old Puritan woman, was taken in 1675, during King Philip’s War, after Indians raided her town. Although the two authors are both kidnappedRead MoreSummary : Free Slave Voice 1397 Words   |  6 Pagesfor we are many and evil is few. (OE) after reading the excerpt of â€Å"The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus Vassa, the African,† it was then necessary to read the complete text. Upon completion of the reading, I found that it was somewhat troublesome because there is not a sense of urgency in the tone of his writing to help his fellow Negros out of their enslavement. The narrative does not provoke the reader to become alarmed at the plight of Negro slave but insteadRead MoreThe Narrative Of Olaudah Equiano1123 Words   |  5 PagesMatter Where Olaudah Equiano Was Born? The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus Vassa, the African, by Olaudah Equiano, can be described as one of the most successful literary prose written by an African-American up to the start of the Civil War. Autobiographies were not considered a form genre in the literary field at the time it was published in 1789 and few books that had been produced in America gave such garish, solid and adventurous narratives. Equiano s narrative

Marketing Management Environmental Marketing Strategy

Question: Discuss about the Marketing Management for Environmental Marketing Strategy. Answer: Introduction A business firm has to take a variety of marketing decisions. These decisions actually appear from the complex communication with a large number of people carrying out various responsibilities in the marketing institutions. The marketing executives are sincerely involved in the process of planning and execution. Marketing plan focuses on the company's strategy in the coming days. It not only focuses the company's overall tactics but also keep an eye on the competitors business. Marketing planning helps out in avoiding future doubts, achieving the objects, helps in synchronizing among all the departments and offers the customers complete satisfaction. Marketing planning compels management to reflect on the future in an organized way. It also helps in review the performance, take advantage of on the strength, reduce the weakness and threats and open up to the new opportunities. Importance of market structure and competitor analysis in a marketing plan Marketing plan focuses on describing the marketing efforts and advertising to be taken in the coming years. It establishes some set of product specific and market specific activities for achieving specific organizational goals with a definite period. A suitable marketing plan needs to specify customer needs and find ways to fulfill them effectively by keeping an adequate profit level. It specifically includes current situation of the market, action programs, sales strategies and budgets to be set by the organization for near future (Hollensen, 2015). All these things need a proper understanding of market structure and competitor analysis to identify the strength and weakness of one company over other. Market Structure Proper understanding of marketing structure and landscape assists marketers to develop and enact marketing plan as well as marketing strategies. According to Hollensen (2015), the market structure provides the number of firms within a specific market, which produces identical products. On the other hand, Hollensen opined that the more the number of firms within a particular market, the more an organization would face competition in its business. Therefore, by evaluating the number of firms, an organization can better prepare its marketing plan through making competitive marketing strategies to compete with those firms. On the other hand, the market structure also provides the ideas of firm's behavior. According to King Chicken (2015), an organization can understand the interaction between the buyers and sellers within a market and the specific demand of customers. King Chicken (2015) suggested that firm's behavior also give an overview of the supply of the products by several firms . Therefore, the organization can make a plan of product quantity to be produced in the market over a period (King Chicken ,2015). Along with the supply of products in the market, the market structure also provides an overview regarding the nature of products exists in the market. According to Hawkes (2013), an organization can identify the strength and weakness of the products supplied by other firms in the market by looking at those product's nature (Hawkes, 2013). On the other hand, Hawkes opined that identification of strength and weakness of other firms products assists an organization to improve its product specification in next marketing plan. In this way, the market structure can assist an organization to create an effective market plan for gaining a competitive advantage over the competitors. Apart from that, the market structure also provides information regarding the price level of the products provided by other firms in the market. Therefore, an organization can set their own competitive pricing in their marketing plan. Apart from that, the market structure also provides information regarding the deg ree of monopoly power in a specific market. Monopoly power is defined by the degree of power held by a firm to set the price of products. Thus, market entry in such market is extremely difficult. Marketing practice and plan in such situation need to be changed in such situation. Therefore, knowledge of market structure is extremely helpful in preparing an effective marketing plan. Competitor analysis To run a business properly, a company needs to do a proper analysis. The company needs to the forecast of the profitability, decide the proper combination to use, assign the work order to different employees and much more. The company does a SWOT analysis, which finds out the strengths, weakness. It also identifies the possible opportunity and threat the business might face from the peripheral factors. Marketing competitor analysis is also done in relation to the competitors. There are two ways to identify the potential future customers. By looking from the customer's point of view or look at from the company point of view. Apart from SWOT analysis, PEST (Political, Economical, Social and Technological) analysis is also done to get an overview of the competitors reaction when there is a change in the company (Gupta, 2013). Before going for the marketing competitor analysis, the company has to ask the right question. Most of the questions answer about whom, what, how and more. Without these important questions, a company cannot do proper analysis (Shabanova et al., 2015). Competitor array is another technique that can be used to analyze the competitor market analysis. This simple tool follows few steps to determine the competitor analysis. The step includes Defining the industry: It reflects on the industry, which the company and the competitor are working. The future scopes those are available to offer new products and services. Finding out the competitors: The Company need to find out the major and genuine competitor that can match the companies level. Find out the customers: Customers should be properly segmented according to the product line. It is important to understand the level of expectations of the customers. Key factors for success: It is necessary to find out the factors to become successful and rank those factors by weighing them. Application of marketing management theory in hotel industry The industry of hotel is an important sector in the tourism and hospitality industry. The growth in the particular sector has been identified as a major influence in the development of the tourism sector (Leonidou et al., 2013). The evolution of marketing in the hotel industry is similar to other industries. The industry is becoming a mature market globally whereas the competition is also increasing day by day. The competition makes it difficult to win more customers. Therefore marketing segmentation, SWOT analysis, Pestle and more can be done to identify the right customers and have an overview of the competitors (Ayub et al., 2013). To discuss briefly, The Westin Sydney Hotel has been taken into consideration. The Starwood Hotels and Resort own the Westin Sydney Hotel. The hotel is located in Sydney. It is one of the best five-star hotels in Sydney, Australia. This luxurious hotel is surrounded by the world's best designer shopping, nightlife, authentic restaurant, theatres and much more (Year,2013). SWOT analysis of the Westin Sydney Hotel Strengths: Infrastructure and facilities: Westin Sydney Hotel is one of the well-designed hotels in its class. The hotel offers globalised service to the customers. Apart from the regular customer offerings, it tenders meetings, events and more. The hotel joins in Westin difference with a variety of innovative facilities. Which includes the welcome sensory upon the arrival of the guests, Unwind, a ceremony that promotes to socialize to fight loneliness during the time of drinks or food. Breathe is a totally smoke-free zone which offers fresh air. The hotel rooms are well designed with comfortable bed and bathrooms. The hotel also offers kids club, which is the best place for the kids to enjoy. Market position: Westin Sydney Hotel is backed by the Starwood hotels. The Starwood hotels have a strong brand image all over the world. It has a vibrant positioning in the market that helps in receiving more guests (McDONALD, 2016). Technology: Westin group of hotel uses the technologies, which not only produce versatile, multi-functional inside but also it entertains travelers from around the globe. The new technology allows guests an essential concierge and amusement experience. Weakness Narrowly focused: Westin Sydney Hotel is not capable of competing on the smaller scale in the Australia market. The quality, knowledge and skills do not match with the lower requirements. As a result, it does not meet the requirements of the people, who like to experience everything affordably. An Economic slowdown can be another reason for the downfall of the guests. Whatever might be the reason the Westin never compromises on its quality. Opportunities As per the recent trends of research extensive growth in the tourism industry is quite vibrant. The increased desire in the tourism sector is the perfect opportunity for any hotel to discover to its best. Westin offers a large number of games which are very innovative form the other hotel in Australia. Guests, especially childrens loves to spend time in the hotel because of this innovative amusement activity. Westin hotel can always focus on gaining advantage from the budding markets, especially with the higher (Business) class and the middle range market. The hotel can also expand its services in event management. Threats The Economic downturn is the major threat for the Westin Sydney Hotel. Researcher imitates that the reduction has given the opportunity to organizations and common people to agree to the critical cost measure at a large. The extended recession can be recognised as an another problem which has generated the need of renegotiating over the tourism and the buying habits of the customers. Nevertheless, entry of the low cost domestic competitors often quoted by the researcher as the primary threat is not much of concern for the luxurious Westin Sydney Hotel. Westin is a brand in itself which has a worldwide presence and hence does not act by the other such treats. The national treatment towards the domestic entrants can be counted as a threat of the Westin. After the 9/11 attack, terrorism activity has become a major threat to the hotel industry. Specially, in the hotels with large infrastructure. Additional concern has arisen with regular terror attacks with Australia being one of the major targets. Porters five forces in respect to the hotel industry Figure 1: Porters five forces Source (Dobbs, 2014) New entrants: The hotel industry is strongly prejudiced by the trends of tourism. The industry is capital intensive, and upfront investment is required for a large scale entrance. Dependency on the tourism sector decreases when it comes to the chain of hotels. Regulations in terms of real estate and buying overseas need to be taken into consideration and as a result it is restraining in some countries. There can be financial complexities in the purchasing and manage the properties. In general, the likelihood of the new entrants is reasonable (Dobbs, 2014). Threat of substitution: According to Porter, substitute products can reduce the costs or provide better quality with an value sometimes. In the hotel industry is threatened by the domestic recession. A hotel can always compete on a low cost basis in the niche market. There no such major threat of substitute product to a hotels product and services. Supply power: Property owners, architects, marketing companies are the major suppliers of the industry. However, sometimes real estate companies are much smaller than the hotel operators. The hotel industry is labor concentrated. The hotel industry is highly influenced by the quality of the service. Buyer power: Due to the high dependency on the complicated systems and technology, the growing importance of the mobile communication channels in the industry may exercise strong supplier power. Brand recognition and innovation helps to attract the customers. Rivalry: Apart from the existing companies, there are a huge number of self-governing players are present in the industry. Many large companies have diversified them elves acquiring shops, restaurants, casinos and more. A recent trend among the major hotel chains is the lifestyle hotels. These hotels try to meet the exact requirement of the travelers. It also tries to meet the social responsibility and affordability (Molina et al., 2015). Conclusion The research has shown that the marketing plays a vital role in the hotel industry. Based on the research findings, it can be concluded that the hotel industry plays a critical part in the outlet of any hotel or as a whole. The Hotel proprietor and the managers should give high attention to the marketing. When marketing decision should be taken, the investment in the marketing should be well synchronized in a way that other features of the hotel industry is also taken into consideration. The hotel industry should make sure that the correct message should pass across the customers with the campaigns as it is the bridge between the guests and the hotels. Any hotel should take up the most effective and efficient marketing strategies that suit the business. References Ayub, A., Adeel, R., Muhammad, S. A., Hanan, I. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Gupta, A. (2013). Environmental and pest analysis: An approach to external business environment.Merit Research Journal of Art, Social Science and Humanities,1(2), 013-017. Hawkes, K. (2013). First principles in developing a Marketing plan.Food New Zealand,13(6), 19. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. King, B., Chicken, K. F. (2015). Marketing Plan.Marketing,7, 2. Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, 94-110. McDONALD, M. A. L. C. O. L. M. (2016). 5 Strategic marketing planning.The marketing book, 86. Molina-Azorn, J. F., Tar, J. J., Pereira-Moliner, J., Lpez-Gamero, M. D., Pertusa-Ortega, E. M. (2015). The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry.Tourism Management,50, 41-54. Shabanova, L. B., Ismagilova, G. N., Salimov, L. N., Akhmadeev, M. G. (2015). PEST-Analysis and SWOT-Analysis as the Most Important Tools to Strengthen the Competitive Advantages of Commercial Enterprises.Mediterranean Journal of Social Sciences,6(3), 705. Tsitsiloni, M., Grigoroudis, E., Zopounidis, C. (2013). Service quality evaluation in the tourism industry: A SWOT analysis approach. InOptimization Theory, Decision Making, and Operations Research Applications(pp. 249-266). Springer New York. Year, F. (2013). Starwood hotel resorts worldwide, Inc.